Mar 13, 2017 : The Arundhati Foundation partnered with Qwikcilver Solutions Pvt Ltd in this unique experience with CSR. The Holi celebrations at Qwikcilver this year went beyond the filling of bellies to filling potholes in and around the city of Bangalore.
Besides the music, food and entertainment which were a part of the Holi festivities, the fundraising activities included a game of lotto and food stalls selling delicious snacks ranging from pani puris, bhel puris, kachoris, samosas, ice creams, gulab jamuns, lemonade. The funds raised were handed over to Prathaap B Rao “Pothole Raja” for his initiative in making the city of Bangalore pothole-free. [ Should one spot a pothole one could take a picture and ‘WhatsApp’ it to 814POTHOLE (the letters correspond with the numbers 7684653) and Pothole Raja would attempt to fix it ]
Prathaap spoke to the Qwikcilver team about his initiative (in the pic above), and the volunteers joined forces with him. The group, working in small teams, worked over the next few weekends to fix 8 potholes in the vicinity of the Koramangala office. See the pics below.
Thanks to Prathaap and Qwikcilver for this fantastic effort. A special thanks to Anu Mathew – head of HR at Qwikcilver – this idea was her brainchild.
This is a great way to get people involved in CSR related to road safety, and make a difference on the ground! Hope other organizations also take up similar initiatives.